I know I am a bit behind the times posting a review on this foundation, but whenever I mention it on my blog or twitter I always get asked questions about it. It is also one of my favourite foundations so I figured it deserved its own review. As you are properly aware foundation is one my weaknesses, the evidence is here. I have tried loads of foundations from drugstore to high end brands. Usually my preference would be towards high end foundations. I feel if you spend money on your base you can use cheaper products elsewhere. However, Rimmel Wake Me Up breaks the mould here. I think it is very comparable to Mac Studio Sculpt foundation, which is a foundation I am a major fan of. I have been using Rimmel Wake Me Up on and off for the past year. I am on my 4th bottle. And I find in many instances I reach for it over my higher end foundations.
Let's start by giving you some information about my skin type as this can mean all the difference in whether a foundation will suit you or not. My skin is very dry and on occasion has flakey patches. I enjoy products that are rich in moisture and give a dewy finish. This is one of the reasons I love Rimmel Wake Me Up. It has a gel like consistency and feels heavy when first applied to the skin but once you blend it in, this feeling dissipates. I apply it with a Real Techniques blending brush and find it is very easy to blend and very buildable. When my skin is acting up I just apply a little more and its increases the coverage. For the most part it has very good staying power sometimes if my skin is slightly oily I will have to touch up but usually it lasts all day.
My favourite thing about this product is the price point. This foundations usually retails for €10.99 but I have seen it in Primark for €7.99 on many occasions. I also tend to pick it up when Boots do buy two products and get one free. Finally for reference I wear the shade True Ivory and I am a NW20 in Mac foundations. In the above picture I am sporting said foundation.
Have you tried this foundation? What are your thoughts?